For eight years I ran client relationships and project management at Hawk Visuals, a brand marketing agency serving hospitality, beverage and consumer brands. Two hundred plus projects a year, multi-year partnerships, and the operational backbone underneath all of it. Scopes, timelines, budgets from $10K to $100K, and the people on both sides of them.
Boston, Massachusetts. Available now for project management, creative operations and account management roles.
Learn a client's business fast, then become useful to it faster.
Multi-year relationships with founders and marketing leaders. Brand positioning, launch strategy, content ecosystems, and the honest weekly conversation about what is working. Retention comes from being the person they call before the problem gets big.
Scope it honestly, schedule it tightly, and land it on the day you said.
Scopes, timelines and budgets from $10K to $100K. Vendors, talent, permits and the twenty moving pieces nobody else wants to own. The timeline that holds when it is built around forty models and twenty nap schedules, and the weekly check-in that keeps the client from ever being surprised.
Systems that let a small agency deliver like a big one.
Workflow design, budgeting and forecasting, contracts, KPIs and margin. Cross-functional creative teams built and led. Ninety-five percent on-time delivery and 45 to 60 percent gross margins came from process, not heroics.
Led creative strategy and operational execution for a multi-channel brand marketing agency. Owned the client relationships, the project calendar and the numbers behind both.
Front-of-house leadership in high-volume hospitality. Hiring, training, scheduling, inventory, vendors, and solving guest problems in real time. It is where the client-service instincts come from, and why hospitality and beverage brands feel like home.
Producer, editor and videographer for Universal Medical, Jamestown Distributors, Billy Black Photography and Maserati North America, including a Miami-to-New York shoot pairing two Maserati Sport Cabrios with a Maserati-built racing sailboat.
Roger Williams University, Bachelor's in Communications with a minor in Marine Biology. Founded the Planet Forward student news team that produced 44 videos on sustainability. Grew up in the Berkshires hunting, fishing and playing golf. Diving since eighteen, including a 120-foot wreck dive and a night dive in black water.
The hardest dive I ever did was off Salem in freezing, silted-out water. My partner and I locked arms so we would not lose each other. We found no lobster and everyone came up in one piece. Preparation and a good teammate get you through the days you cannot see the bottom. Same rule on set.
Working with Ryan Farrell has been an absolute pleasure. He didn't just bring our ideas to life on screen, he elevated them. His creative vision, attention to detail and ability to capture the heart of a story made everything we created together shine. He is also an exceptional manager and collaborator, keeping complex productions organized and on track while maintaining an easygoing, professional demeanor. He's a true idea man.Katie Stinchon, Executive Director, Mass Brewers Guild
I have worked with Ryan on several campaigns to promote my mission of supporting underserved communities in the Boston area, and each time he has delivered exceptional work. He played a critical role in creating an educational video for Live Like A Local Tours Boston in 2020, bringing my vision to life with a collaborative mindset, thoughtful suggestions and a steady focus that helped us stay on track and meet every deadline. He is one of the best creative directors and project managers I have ever worked with.Collin Knight, CEO, Live Like A Local Tours Boston
Capturing the exhilaration of a great shot, made as a golf enthusiast first. Titleist liked it but stayed with their in-house agency.
What it led to Their manager passed it to SQAIRZ. That became a three-year content partnership.
A storyboard-driven spec built around the feeling of being refreshed, pitched at the flagship Summer Shandy.
What it led to Opened the door to the Mass Brewers Guild, a client we still work with.
Humor as the marketing strategy. It never ran, but the marketing director remembered it.
What it led to She moved to Beantown Home Services and called us for their content.
Holiday spirit meets everyday life, with a horror-movie twist. The concept stretches to hardware and kitchen brands too.
What it led to Caught the eye of Hingham Lumber, a client for three-plus years now.
A three-year content partnership with a golf shoe brand. The Nick Faldo TV spot, shot in Montana, is the flagship: product education delivered by one of the all-time greats instead of a hard sell.
One of my favorite clients. Complete creative freedom on a summer campaign for the Guild's member breweries, which is what an enduring client relationship looks like from the inside.
Co-created storytelling series built on candid conversations about diversity, inclusion and representation in craft beer. Creative direction and production support for the pilot, with listening-first storytelling so lived experience leads the narrative.
An authentic, relatable scene instead of a polished one. The campaign shows how a real moment in a restaurant resonates with customers more than a set piece does.
Hiring for project management, creative operations, client success or account management? Outdoors, beverage, food and creative brands are a bonus. Email is fastest.
arefarrell@gmail.com